RAMSES SALINAS
I've shipped dozens of products from concept to launch for clients across LATAM and the United States. Today I lead Primal as CTO, build Coing (finance with gamification), and train STEM divulgators at Fisión.
About me
I'm Ramses Salinas Rodríguez, a tech founder based between Mexico City and Ciudad Juárez. For more than a decade I've built web, mobile and AI platforms for clients across Mexico and the United States.
As CTO at Primal I lead the development of technology products and services. As founder of Coing I'm building a platform that empowers young people to learn and take control of their personal finances through gamification.
I also mentor at Talent Land, Tec de Monterrey and other initiatives, and I produce technology content for Spanish-speaking audiences.

- Role
- Tech Founder · CTO at Primal
- Based in
- Mexico City · Ciudad Juárez
- Clients
- Mexico · United States
- Languages
- Spanish · English (C1) · 中文 (basic)
- Available for
- Consulting, technical advisory, partnerships
Primal

Primal is my technology development company. We design, build and operate software for organizations that need speed, quality and a technical team that understands their business.
Visit PrimalProjects
- 01
Custom development
Web, mobile and backend on modern stacks: React, Next.js, Node, Python, Postgres.
- 02
AI & LLMs
Integration with OpenAI, Anthropic and Vertex AI. Fine-tuning and deploy of open-source models.
- 03
Agent automation
AI agents that automate processes: tool integration, multi-step workflows, fine-tune on your data.
- 04
Cloud & DevOps
Infrastructure on AWS, Azure, GCP and DigitalOcean. CI/CD, Docker, Kubernetes.
- 05
Technical leadership
We act as fractional CTO, audit codebases and redesign architectures.

Dunebox
We turn a conversation with your SMB into digital infrastructure ready to operate. Multi-tenant, with CFDI/SAT compliance from day one.
Request early access
Coing
Coing is the platform I'm building to help more young people take control of their finances. It blends learning, challenges and real metrics to make money actionable.
- Fintech
- Gamification
- Web
- Mobile
Fisión
Fisión grew out of a simple idea: Spanish-language STEM outreach needs more prepared voices. We train communicators, teachers and students to deliver STEM with both rigor and presence, and we publish the result at @fisionstem.
- Topic focus
- STEM
- Primary language
- ES
- Origin
- MX



Selected work
A few of the projects I've led or built over the past years.

Leyendas Legendarias
Official website for the Leyendas Legendarias podcast.
- Podcast
- Media
- Web

CAPIM
Value-chain platform for the Mexican industrial sector.
- Industry
- B2B
- Marketplace
- Consulting
Desarrollo Económico
Public site with indicators and rankings of economic development for Ciudad Juárez.
- Public
- Civic Tech
- Data
- Indicators
- Web

Snowball
Mexican investment and crowdfunding community to fund ideas and entrepreneurs.
- Investments
- Crowdfunding
- Fintech
- Web

Technology HUB
Platform for the Ciudad Juárez Technology HUB: coworking, industry programs, business incubator and Fab Lab.
- Innovation
- Incubator
- Coworking
- Fab Lab
- Web
Speaking & Mentoring
Universities, expos, internal workshops, mentoring. Getting on stage is part of the job, not a side hustle.











Awards & participations
Distinctions, hackathons and participations along the way.
Awards
- 2018
Reset Hackathon
Reset
Augmented-reality training solution for the automotive industry.
- 2021
Productive Activity Winner
Premio MAASS · Municipal Youth Award
- 2023
Emprendizate
UACJ
Built a financial app with gamification.
- 2024
The Largest Sustainable Development Project Competition
Guinness World Records
Mentor and judge of the project that set the record at Talent Land Spain.
- 2026
Genius Arena · Finalist
Talent Land 2026
Genius Arena hackathon finalist with rais.mx.
Mentorships & organizations
Tecnológico de Monterrey
Mentor and Expert · 2024 · Monterrey
Talent Land
Mentor · 2022+ · Guadalajara
NASA International Space Apps Challenge
Galactic Mentor · 2020 · Chihuahua
INC B-Challenge · INC MTY
Mentor · 2019 · Monterrey
School of Artificial Intelligence Cd. Juárez
Dean · 2019 · Juárez
Space Science Student Society
Technology Coordinator · 2017-2019 · Juárez
Experience
- 2020+
Chief Technology Officer
Primal
I make sure technology aligns with business goals: strategy, oversight of development, team leadership, risk assessment, technical decisions, innovation and cost analysis on new projects.
- 2024+
Founder
Coing
Platform empowering young people to take control of their finances through gamification.
- 2022-2025
President
CANIETI North Zone
National Chamber of the Electronics, Telecommunications and Information Technologies Industry.
- 2020-2025
Technology Consultant
CAPIM
- 2016-2020
Developer · Scrum Master · Product Owner
Oriens
Education
Instituto Tecnológico Autónomo de México (ITAM)
Artificial Intelligence Applied to Business
Korea Foundation & Universidad Autónoma de Nuevo León
Diplomat: Korea in the Regional Scenario of East Asia
Universidad Autónoma de Ciudad Juárez
Bachelor's degree in Business Administration
Technologies I use
Current stack I work with at Primal and on my own projects.
Management & Agile
- Liderazgo / Leadership
- Scrum Master
- Product Owner
- Planeación / Planning
- Pensamiento analítico / Analytical thinking
Frontend
- JavaScript
- TypeScript
- React
- Next.js
- Vue.js
- Nuxt.js
- Angular
- React Native
- Flutter
- Tailwind CSS
Backend
- Node.js
- Python
- PHP
- Java
- Express.js
- Laravel
- Django
- Flask
- Adonis.js
Databases
- PostgreSQL
- MySQL
- MariaDB
- SQL Server
- MongoDB
Cloud & Infrastructure
- AWS
- Azure
- Google Cloud
- DigitalOcean
- Docker
- Kubernetes
- GitHub Actions
- GitLab CI/CD
- Linux
- NGINX
AI & LLMs
- OpenAI
- Anthropic
- Google Vertex AI
- LangChain
- Fine-tuning (LLaMA, Mistral, Falcon)
- Quantization (GGUF, GPTQ)
- Inferencia GPU / GPU inference
- TensorFlow
- Qdrant
- Pinecone
- Chroma
Frequently asked questions
He's a tech founder based in Mexico City: CTO of Primal (a software development company) and founder of Coing (a finance gamification platform). He also consults on AI and software, and creates technology content.
Let's work together
Tell me about your project. I reply personally.
linkedin.com/in/ramsessal
Location
Mexico City / Ciudad Juárez, Mexico